The landscape for dental marketing continues to change. Identifying the changes surrounding your dental practice can position you for success. Whether those are on-line changes Google makes to search results or a branded DSO group opening on your block, having a nimble dental marketing plan will help secure your success. Sharon Kantor Bogetz, managing partner […]
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How To Verify Your Facebook Business Page
Start the year off right! Do an inventory of your social media sites to ensure that you have claimed and/or verified your social media profiles. I have already talked about verifying our Google + page. It was a Google prerequisite for your Google+ page and your Google Maps profile to go live. I want to […]
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Begin Your Dental Marketing For November With An End Of The Year Letter
Your dental marketing plan for November should include an End Of The Year letter for your patients. You should compose and send this letter during the month of November. There are a variety of ways to send this letter: Leverage your dental practice management software. Contact the company you are using for your dental patient […]
Continue readingMore TagFinal Push for Back To School
For many dental practices, the summer is one of the busiest times of the year. Students are going back to college and children need school examinations before they enter Kindergarten, 2nd and 6th grades. Parents are looking for a way to get their children in for a check-up before the school year begins. If you want […]
Continue readingMore TagWhat is AMP (Accelerated Mobile Pages)?
AMP stands for Accelerated Mobile Pages, the newest Google answer to the explosion of mobile users. This article serves as an introduction to this new website construct. You, like every other online user of mobile phones, dislike the frustrating experience of waiting for a website that loads slowly. In fact, you probably won’t ever revisit s website […]
Continue readingMore TagGoogle Strategist Lays Out The Top 3 Google Ranking Factors for 2016
In a Google Hangout published today, 7-27-2016, Search Quality Senior Strategist, Google’s Andrey Lippatsev discussed the top 3 Google ranking factors for search results. The top 3 factors for 2016 are: Website content – Content is still king! – Make sure your website has unique content that is written for people and not computers to read. External links pointing […]
Continue readingMore TagWhat are the benefits of a mobile friendly dental website?
Google announced that it would be changing its algorithm to factor in website mobile friendly website design on April 21, 2015. The industry called this ominous date “Mobilegeddon.” This will potentially affect every website on the internet! Its no longer enough just to have a website, you must have a dental website that […]
Continue readingMore TagDental Staff Training – September is National Dental Infection Control Awareness Month
The Organization for Safety, Asepsis and Prevention (OSAP) has announced that September is National Dental Infection Control Awareness Month. OSHA Dental Staff Training OSHA tells us that dental staff should have “regular” training. OSHA requires dental staff training upon initial hiring, whenever a new material or a new dental device is introduced and recommends OSHA training at least 1 […]
Continue readingMore TagCutting Edge Practice launches their new website
Cutting Edge Practice is pleased to announce they launched their new responsive website today! This website was designed on a WordPress blog platform making it easy to manage content, change and add photos and add new pages. Dental websites designed by Cutting Edge Practice are now built on a WordPress blog platform that are mobile ready. […]
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