by Bogetzsk | Oct 24, 2017 | Cutting Edge Practice
During the 2017 ADA convention in Atlanta, Sharon Kantor Bogetz attended a 3 hour OSHA update. Lots of new information, but some things stayed the same. In review, the dental office should use Standard Precautions: Hand Hygiene PPE Respiratory hygiene / cough...
by Bogetzsk | Jul 5, 2017 | Cutting Edge Practice, Dental SEO, Dental website
With the rapid expansion of digital platforms, rich snippets are gaining increasing importance in the 2017 SEO (Search Engine Optimization) arena. Although they don’t have a direct impact on search rankings, they will help websites stand out from the crowd with...
by Bogetzsk | May 22, 2017 | Cutting Edge Practice, Management Consulting
Wendy Pesavento, Managing Partner at Cutting Edge Practice was featured in Crain’s Chicago Business. Wendy was quoted by Alina Dizik in an article entitled “Botox, massages, open bar, homey decor. Yep, it’s your dentist’s office.” Give...
by Bogetzsk | Apr 24, 2017 | Cutting Edge Practice, Dental website
Having the HTTPS designation on your dental website is now becoming more important to Google, the #1 search engine. Google posted this position statement on their Google Search Console Help page: “HTTPS (Hypertext Transfer Protocol Secure) is an internet...
by Bogetzsk | Nov 22, 2016 | Cutting Edge Practice, dental marketing, Social Media
Why should a dentist use Facebook marketing? Facebook is the most visited social media outlet on the Internet. Facebook reported that it had 1.18 billion daily active users on average for September 2016. Your patients, friends of your patients and family members are...
by Bogetzsk | Nov 15, 2016 | Cutting Edge Practice
Cutting Edge Practice is sponsoring the Northwest Suburban Dental Society Branch Meeting tonight, Tuesday, November 15, 2016 at the Meridian Banquet & Conference Center in Rolling Meadows, IL. The CE topic for this evening is “Dental/Legal Issues Involving...
