With the rapid expansion of digital platforms, rich snippets are gaining increasing importance in the 2017 SEO (Search Engine Optimization) arena. Although they don’t have a direct impact on search rankings, they will help websites stand out from the crowd with increased credibility in your Google research results. Consequently, these can boost the likelihood of users clicking into your website and improving your CTR (click through rate).
Rich snippets enable you to communicate the right signals to search engines, particularly Google, about your business and website content. Rich snippets are a kind of structured data that can help improve your SEO by positively effecting your search engine results.
What are rich snippets?
Rich snippets are the extra bits of useful text or information that appear under search results for a given keyword. It is a broad term that refers to a range of structured data markup designed to help search engines to better understand the context of a website.
How do rich snippets benefit 2017 SEO?
Rich snippets benefit the website owner and the end user doing a search. The snippets enable the dentist to add more useful information to their web search result. Since SEO is largely a game of gaining more clicks, rich snippets render additional traffic to your site by providing a more robust description of a website or web page.
Snippets display more information for the end user. This additional information about the content of a web page helps end users better identify which search result has the most relevance to their query. The user can then make an informed decision as to which website to click and visit. If the snippet reflects the primary content of your page, it will lead to an improved user experience.
How to implement rich snippets
You simply need to add additional code to your existing website or configure a WordPress plugin designed for rich snippets. Don’t worry, adding this won’t affect the page’s visual appearance. Use Schema markup by schema.org. It’s the most recommended and most popular of all rich snippets.
Why is this important for your dental marketing?
Using rich snippets can improve your Google search results and enhance the user experience leading to an increased CTR (click through rate). This means that more potential patients will click into your website and learn about your services and your office.
If you would like to improve your 2017 SEO, contact Sharon Kantor Bogetz at Cutting Edge Practice at (847) 370-9131 or send her an email. She has been working with dental websites, internet dental marketing and dental SEO since 2002. Give her a call!