Responding to patient reviews on-line is a helpful yet perilous task. While Google encourages business owners to respond to reviews, be careful how you post and what you and your staff post in your on-line responses. I suggest that you schedule periodic HIPAA meetings and refresher courses. For new employees, ensure that they are trained […]
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4 Dental Marketing Ideas For October
In my last post, I wrote that dentists who want to have a successful marketing campaign that delivers consistent results should be engaged in at least 4 different dental marketing initiatives every month. Well, all marketing takes planning and preparation and the time to start is now. October offers many opportunities to move your practice […]
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Cost Effective Online HIPAA Training
According to the US Department of Health and Human Services, the health care provider is required to train his/her employees so they understand the privacy procedures in their office. Read More…. Having proof of such training as well as giving the staff member your privacy policy and keeping documentation of this discussion is an obligation […]
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Dental Event Planning Was A Success
Cutting Edge Practice helps dentists market their dental practices by participating in community events. “We want our dentists to deliver a consistent brand message to the public.” This is a photo from the Johnsburg Business Expo on March 17th. Cutting Edge created and designed the following marketing pieces to help project an integrated marketing theme […]
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Wichita State University Dental Residents Visit Cutting Edge Practice at the Chicago Midwinter Meeting
Sharon Kantor Bogetz and Wendy Pesavento welcomed the dental resident students from the Wichita State University Advanced Education in General Dentistry (AEGD) Program to their Cutting Edge Practice Booth at the 2018 Chicago Midwinter Meeting. Sharon is a proud graduate of the School of Health Sciences at Wichita State University (WSU) where she did her student […]
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Visit Cutting Edge Practice in Booths 1714 & 1715
Coming to the Chicago Midwinter Meeting? Visit Wendy Pesavento and Sharon Kantor Bogetz in Booth 1714 & 1715. They will be on the Exhibit Floor all day Thursday, Friday and Saturday – February 22 – 24, 2018. See you soon!
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OSHA Skills Updated
During the 2017 ADA convention in Atlanta, Sharon Kantor Bogetz attended a 3 hour OSHA update. Lots of new information, but some things stayed the same. In review, the dental office should use Standard Precautions: Hand Hygiene PPE Respiratory hygiene / cough etiquette – NEW Sharps safety Safe injections – NEW Instrument, device sterilization Environmental […]
Continue readingMore TagUse Rich Snippets for 2017 SEO
With the rapid expansion of digital platforms, rich snippets are gaining increasing importance in the 2017 SEO (Search Engine Optimization) arena. Although they don’t have a direct impact on search rankings, they will help websites stand out from the crowd with increased credibility in your Google research results. Consequently, these can boost the likelihood of […]
Continue readingMore TagWendy Pesavento was featured in Crain’s Chicago Business
Wendy Pesavento, Managing Partner at Cutting Edge Practice was featured in Crain’s Chicago Business. Wendy was quoted by Alina Dizik in an article entitled “Botox, massages, open bar, homey decor. Yep, it’s your dentist’s office.” Give it a read…..
Continue readingMore TagWhy HTTPS matters for your dental website….
Having the HTTPS designation on your dental website is now becoming more important to Google, the #1 search engine. Google posted this position statement on their Google Search Console Help page: “HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site. Users expect […]
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