by Bogetzsk | May 16, 2020 | dental marketing
In many states across the country, dental offices are preparing to re-open. Implementing the dental office changes from the CDC, ADA, state dental societies and state government offices have kept you all very busy. For most dentists, little time is left to devote...
by Bogetzsk | Jan 29, 2020 | Dental Consulting
Coming to the Chicago Midwinter Meeting in February 2020? Visit Sharon and Wendy in the Cutting Edge Practice booths on the Exhibit Floor. Find us in Booths 1706 and 1707. Call Wendy at 773-502-6000 or Sharon at 847-370-9131 to set an appointment or schedule your...
by Bogetzsk | Oct 8, 2019 | Cutting Edge Practice
Responding to patient reviews on-line is a helpful yet perilous task. While Google encourages business owners to respond to reviews, be careful how you post and what you and your staff post in your on-line responses. I suggest that you schedule periodic HIPAA meetings...
by Bogetzsk | Sep 14, 2019 | Cutting Edge Practice, dental marketing
In my last post, I wrote that dentists who want to have a successful marketing campaign that delivers consistent results should be engaged in at least 4 different dental marketing initiatives every month. Well, all marketing takes planning and preparation and the time...
by Bogetzsk | Jul 2, 2019 | Dental Consulting
Sharon Kantor Bogetz, managing partner of Cutting Edge Practice attended the DEO Summer conference in Phoenix AZ. The speakers presented cutting edge information and products which included: Patient engagement with website enhancements like 24/7 live chat,...
by Bogetzsk | Mar 19, 2019 | dental marketing
On March 18, 2019, Schein published a press release announcing that they have purchased Lighthouse 360. Lighthouse 360 is one of the leading dental patient communication products available which streamlines appointment reminders and patient review requests. Cutting...
by Bogetzsk | Mar 10, 2019 | dental marketing
The landscape for dental marketing continues to change. Identifying the changes surrounding your dental practice can position you for success. Whether those are on-line changes Google makes to search results or a branded DSO group opening on your block, having a...
by Bogetzsk | Feb 1, 2019 | Dental Consulting
Wendy Pesavento and Sharon Kantor Bogetz will be in Booths 1716 & 1717 at the 2019 Chicago Midwinter Meeting. We look forward to seeing you there!
by Bogetzsk | Mar 26, 2018 | Cutting Edge Practice
According to the US Department of Health and Human Services, the health care provider is required to train his/her employees so they understand the privacy procedures in their office. Read More.... Having proof of such training as well as giving the staff member...
by Bogetzsk | Mar 21, 2018 | Cutting Edge Practice
Cutting Edge Practice helps dentists market their dental practices by participating in community events. “We want our dentists to deliver a consistent brand message to the public.” This is a photo from the Johnsburg Business Expo on March 17th. Cutting...
