Google announced that it would be changing its algorithm to factor in website mobile friendly website design on April 21, 2015. The industry called this ominous date “Mobilegeddon.” This will potentially affect every website on the internet! Its no longer enough just to have a website, you must have a dental website that is mobile friendly be be relevant on-line.
Google posted their help website for developers if you are interested in learning more. Building a website on a WordPress blog platform is the easiest solution moving forward. Websites built on their blog platform will be mobile friendly.
There are a variety of benefits to making the investment in a new mobile friendly dental website in 2015. Here are a few that you should consider.
4 Benefits To A Mobile Friendly Dental Website
- Better website visitor experience – Patients who visit a mobile friendly website won’t have to squint to see the tiny version of your website. They won’t have to adjust the size of the image until they can tap on one of your tiny navigation buttons to open up a new page. The text, photos and graphics will be enlarged automatically and readjust to their tablet or smart phone.
- Improved search engine results – Because Google has added this requirement to it’s search engine algorithm, your website will be penalized if it is not mobile friendly. Having a separate mobile friendly version of your dental website should only be considered a temporary solution. Google stated: “This improvement in crawling efficiency can indirectly help Google index more of your site’s content and keep it appropriately fresh.”
- Faster website loading speed – Search engines will not have to redirect the visitor from your old website to a separate mobile version of your website. This redirection increases website load times.
- Competitive advantage over other local dental websites – Having a mobile friendly site will send a signal to your website visitors that your practice is up to date. Most of your local dentists will not invest in a new mobile ready website.
Sharon Kantor Bogetz, MBA, MEd, partner at Cutting Edge Practice and her team of website designers will create a mobile friendly dental website for you. We also help dentists re-design websites in this new format. Call Sharon to discuss your options at (847) 370-9131. Sharon and her website design team have created more than 50 dental websites!