Responding to patient reviews on-line is a helpful yet perilous task. While Google encourages business owners to respond to reviews, be careful how you post and what you and your staff post in your on-line responses. I suggest that you schedule periodic HIPAA meetings and refresher courses. For new employees, ensure that they are trained […]
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Jump Start Your 2019 Dental Marketing Plan
The landscape for dental marketing continues to change. Identifying the changes surrounding your dental practice can position you for success. Whether those are on-line changes Google makes to search results or a branded DSO group opening on your block, having a nimble dental marketing plan will help secure your success. Sharon Kantor Bogetz, managing partner […]
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Cost Effective Online HIPAA Training
According to the US Department of Health and Human Services, the health care provider is required to train his/her employees so they understand the privacy procedures in their office. Read More…. Having proof of such training as well as giving the staff member your privacy policy and keeping documentation of this discussion is an obligation […]
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Dental Event Planning Was A Success
Cutting Edge Practice helps dentists market their dental practices by participating in community events. “We want our dentists to deliver a consistent brand message to the public.” This is a photo from the Johnsburg Business Expo on March 17th. Cutting Edge created and designed the following marketing pieces to help project an integrated marketing theme […]
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Dental Logo Created By Cutting Edge Practice
Cutting Edge Practice is pleased to present their newest dental logo created for Prime Dental Associates. This logo is part of our comprehensive dental marketing program for our dental practice transition consulting client, Dr Victoria Kushnir.
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Dental Start Up In Northbrook Just Opened
Cutting Edge Practice is pleased to announce that their latest dental start up just opened in Northbrook, White Plains Dental. Sharon Kantor Bogetz at Cutting Edge Practice has implemented an aggressive dental marketing plan for their new dental start up which includes a responsive dental website, door signage, TV advertising, Facebook advertising, Yext powerlistings, Google […]
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How To Verify Your Facebook Business Page
Start the year off right! Do an inventory of your social media sites to ensure that you have claimed and/or verified your social media profiles. I have already talked about verifying our Google + page. It was a Google prerequisite for your Google+ page and your Google Maps profile to go live. I want to […]
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Begin Your Dental Marketing For November With An End Of The Year Letter
Your dental marketing plan for November should include an End Of The Year letter for your patients. You should compose and send this letter during the month of November. There are a variety of ways to send this letter: Leverage your dental practice management software. Contact the company you are using for your dental patient […]
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OSHA Skills Updated
During the 2017 ADA convention in Atlanta, Sharon Kantor Bogetz attended a 3 hour OSHA update. Lots of new information, but some things stayed the same. In review, the dental office should use Standard Precautions: Hand Hygiene PPE Respiratory hygiene / cough etiquette – NEW Sharps safety Safe injections – NEW Instrument, device sterilization Environmental […]
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Dental marketing for October should begin now. We encourage dentists to be involved in 4 different dental marketing initiatives every month to ensure your practice grows. Developing your plan for events, blog entries and social media requires time and effort. Just as you plan to fill your schedule 2 – 4 days in advance, we […]
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