The start of summer is a great month to launch a mid-year marketing campaign. People are outside, taking vacations, thinking about a healthy life style and getting their children ready for the new school year. I’ve prepared a list of some dental marketing ideas to implement this month. Use your website blog, social media and e-mail blasts to promote your summer activities. Remember that a growing practice needs to be engaged in 4 different marketing endeavors every month!
Dental Marketing Ideas for June
- Father’s Day Contest
- Back To School Special
- Mouth Guard Promotion for Summer Sports
- Whitening Special for Brides
- Invisalign Special for Summer Weddings
- Write a Blog Post On The Use of Sports Drinks
June is also a perfect time to develop your dental marketing ideas for July.
Dental Marketing Ideas for July
Plan for participation in a July 4th parade. Order your give-aways, reserve your space in the parade, order your parade T-shirts, etc.
Plan for participation in Summer Festivals. Many towns have farmers’ market days and summer festivals you can participate in. Contact your Chamber of Commerce or City to learn about new opportunities.
Plan your print marketing campaign for back to school specials. A direct mail campaign can take about 6 weeks from start to finish. Planning ahead is key to filling your July and August schedule.
If you need help with your dental marketing initiatives, contact Sharon Kantor Bogetz, MEd, MBA at (847) 370-9131 or send an email.