With the rapid expansion of digital platforms, rich snippets are gaining increasing importance in the 2017 SEO (Search Engine Optimization) arena. Although they don’t have a direct impact on search rankings, they will help websites stand out from the crowd with increased credibility in your Google research results. Consequently, these can boost the likelihood of […]
Continue readingMore TagWhat is AMP (Accelerated Mobile Pages)?
AMP stands for Accelerated Mobile Pages, the newest Google answer to the explosion of mobile users. This article serves as an introduction to this new website construct. You, like every other online user of mobile phones, dislike the frustrating experience of waiting for a website that loads slowly. In fact, you probably won’t ever revisit s website […]
Continue readingMore TagWendy Pesavento was featured in Crain’s Chicago Business
Wendy Pesavento, Managing Partner at Cutting Edge Practice was featured in Crain’s Chicago Business. Wendy was quoted by Alina Dizik in an article entitled “Botox, massages, open bar, homey decor. Yep, it’s your dentist’s office.” Give it a read…..
Continue readingMore TagWhy HTTPS matters for your dental website….
Having the HTTPS designation on your dental website is now becoming more important to Google, the #1 search engine. Google posted this position statement on their Google Search Console Help page: “HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site. Users expect […]
Continue readingMore Tag2 Reasons to Comply with HTTPS Everywhere
Google prompts website owners to adopt HTTPS Everywhere Safeguarding information is important to Google and it should be important to each of us. In 2014, Google adopted HTTPS Everywhere to move website owners to secure their websites and their data. As healthcare providers, HIPAA has strict rules on how we manage patient information and patient […]
Continue readingMore TagVisit Wendy and Sharon at the UIC Clinic Day – Thursday Mar 2, 2017
Wendy Pesavento and Sharon Kantor Bogetz from Cutting Edge Practice and Chicago Practice Sales will have a table at the UIC Clinic Day on Thursday Mar 2, 2017. We look forward to seeing you on Thursday!
Continue readingMore TagVisit Booth 1714 & 1715 at the Chicago Midwinter Meeting
Visit Wendy Pesavento and Sharon Kantor Bogetz at the Chicago Midwinter Meeting February 23 – Feb 25th at McCormick Place in Chicago Cutting Edge Practice and Chicago Practice Sales will be in Booth number 1714 & 1715 We look forward to seeing each and every one of you at the convention.
Continue readingMore TagHappy New Year from Cutting Edge Practice
Happy New Year from Wendy Pesavento and Sharon Kantor Bogetz. Wishing you a happy, healthy and prosperous new year!
Continue readingMore TagNew Dental Logo Design for Catonfield Dental
Cutting Edge Practice is excited to present the newest dental logo design created for general dentists starting a dental office in Plainfield IL. Creating a logo is the first step in the integrated marketing program that Cutting Edge Practice will create for their dental start up clients. Unlike other dental consulting companies, Cutting Edge Practice does […]
Continue readingMore Tag2016 Social Media Research Shows Facebook Still #1
Pew Research Center posted the results of their latest social media research study entitled “Social Media Update 2016” on Nov 11, 2016. Read the entire article to learn more about the demographics of social media use in 2016… The Center conducted a telephone survey from March 7-April 4, 2016 and spoke to 1,520 adults […]
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